Tired of marketing tactics that feel forced and fake? What if growing your coaching business looked less like pushing people through a funnel and more like having coffee with a potential client who becomes a friend? The anti-funnel approach flips traditional marketing on its head.

You're showing up on social media. Creating content. Putting yourself out there. Yet your coaching business feels like you're throwing spaghetti at the wall and hoping something sticks. Here's what nobody tells you when you're building a coaching business: what you measure determines what grows. And most coaches are measuring the wrong things entirely. Whether you're a career transition coach helping professionals pivot into fulfilling work, a wellness coach guiding clients t