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Land Clients


Your Client Wins Are Your Best Marketing Asset (Here's Why Case Studies Matter)
Wondering how to build authority in your coaching business? Coaching case studies do more than prove your methods work. They're your most powerful marketing asset. Here's what actually matters when documenting client transformations.

Her Income Edit
11 min read


The Proposal Process That Makes Clients Feel Chosen, Not Sold To
You send proposals that check every box, yet clients go silent. Sound familiar? The difference between proposals that convert and ones that collect digital dust isn't about your pricing or credentials. It's about whether your potential client feels chosen or sold to. When you're starting a coaching business, the proposal stage feels like the ultimate test. You've had the conversation. You know you can help. But somewhere between "I'm interested" and signing on the dotted line

Her Income Edit
9 min read


The Discovery Call Framework That Turns Prospects Into Paying Coaching Clients
What if the difference between crickets and a thriving coaching business isn't your credentials or your website, but how you structure the one conversation that matters most? The discovery call is where potential clients decide if you're the person who can help them make their career transition or finally monetize their skills. Here's how to turn that conversation from awkward to enrollment without sounding desperate or pushy, using a structure that works every single time.

Her Income Edit
7 min read


Instagram Stories Strategy That Turns Followers Into Coaching Clients
Wondering why your Instagram presence isn't translating into coaching clients? The relationship building that converts followers into paying clients isn't happening in your feed. It's happening in your Stories. For women building coaching businesses while navigating career transitions, Instagram Stories offer daily opportunities to build trust and demonstrate expertise without the burnout of constant content creation. Learn what makes Stories the secret weapon smart coaches a

Her Income Edit
7 min read


Advanced LinkedIn Strategies That Turn Connections Into Coaching Clients
Ready to turn your LinkedIn from a digital resume into a client attraction machine? Most coaches are using the platform for passive networking when it could be actively generating leads for their coaching business. This post covers what it takes to position yourself as a thought leader, create content that resonates, and start conversations that convert without ever feeling salesy.

Her Income Edit
8 min read


Community Marketing Transforms How Coaches Attract Ideal Clients
Tired of marketing tactics that feel like shouting into the void? The most successful coaching businesses aren't built on louder messaging but on deeper connections. Community marketing transforms how you attract clients by creating spaces where your people actually want to show up, engage, and experience your coaching approach before they ever book a call. Here's what makes community-first marketing different.

Her Income Edit
7 min read


How to Run Discovery Calls That Attract Your Ideal Coaching Clients
Tired of discovery calls that feel like performing instead of connecting? When you align your sales conversations with your values, you attract the right clients and build a coaching business that feels sustainable. Learn what makes discovery calls work without the pressure tactics.

Her Income Edit
8 min read
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