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Mindset


The Proposal Process That Makes Clients Feel Chosen, Not Sold To
You send proposals that check every box, yet clients go silent. Sound familiar? The difference between proposals that convert and ones that collect digital dust isn't about your pricing or credentials. It's about whether your potential client feels chosen or sold to. When you're starting a coaching business, the proposal stage feels like the ultimate test. You've had the conversation. You know you can help. But somewhere between "I'm interested" and signing on the dotted line

Her Income Edit
9 min read


The 10 Roadblocks Stopping Your Coaching Business Before You Even Launch
What really stops talented professionals from launching their coaching businesses? The roadblocks aren't what you expect. From pricing confusion to confidence crises, new coaches face ten common challenges that have nothing to do with their expertise. Understanding these implementation hurdles before you hit them changes everything about how you build your business.

Her Income Edit
11 min read


Imposter Syndrome Is Just Old Programming You Can Rewrite Today
Ever feel like a fraud even when you're qualified? That nagging voice telling you you're not ready to build a coaching business isn't the truth about your capabilities. It's outdated programming from past experiences that shaped how you see yourself. The beliefs holding you back from monetizing your expertise weren't formed by your actual skills or potential. They were installed by specific moments, people, and environments that no longer define your reality. Here's what you

Her Income Edit
7 min read


The One Thing That Separates Struggling Coaches from Thriving Ones
What if the difference between a thriving coaching business and one that struggles isn't your expertise, but how clients feel in those first seven seconds? Research shows people form judgments instantly, and for women building coaching businesses, this means your client experience isn't just a nice extra—it's the foundation of everything you're creating.

Her Income Edit
8 min read


What Nobody Tells You About Starting a Coaching Business as a Woman
Are certification requirements and market saturation fears keeping you from starting the coaching business you're meant to build? The myths about expertise, readiness, and charging for your services aren't based on reality, they're based on outdated beliefs about women and money. Here's what's actually true about building a profitable coaching business.

Her Income Edit
7 min read


Creative Chaos Becomes Coaching Clarity When You Stop Trying to Pick Just One Thing
Ever feel like your Notes app is full of half-finished ideas and your Instagram has three possible handles? If you're a multi-passionate woman torn between interests, you're not stuck. You're standing at a crossroads that could lead to a coaching business. The path from creative chaos to coaching clarity isn't about narrowing yourself down. It's about finding the through-line that connects your experiences and building aligned income streams around it. Your diverse background

Her Income Edit
9 min read


Value-Based Pricing for Coaches Who Know Their Worth
Are you pricing your coaching business based on fear instead of worth? Many women launching coaching businesses undercharge because they doubt their value. But when you set rates that honor your expertise and the transformation you provide, everything changes. Your clients show up more committed, your calendar feels more sustainable, and your confidence grows. The skills you've spent decades developing have real value, and it's time your pricing reflected that truth.

Her Income Edit
7 min read


Stop Calling It Empty Nest When It's Actually Your Biggest Business Opportunity
What if the unsettling "what's next?" question after your kids leave home holds your biggest professional opportunity? The empty nest phase creates ideal conditions for starting a coaching business. Professional women approaching this transition arrive with robust skills and authentic relatability. Your age and experience aren't obstacles, they're your competitive advantage.

Her Income Edit
7 min read


Stop Overthinking Your Coaching Niche and Start Researching What Actually Works
What if the reason you can't choose a coaching niche isn't because you lack focus, but because you're forcing yourself into boxes that don't fit? Niche research identifies where your skills and market demand meet, helping you transform varied backgrounds into clear coaching positions without endless overthinking or abandoning what makes you unique.

Her Income Edit
8 min read


Monday Motivation Isn't Enough When Your Career Doesn't Fit
Do you dread Sunday afternoons knowing Monday is coming? You're not alone: 81% of people report Monday as their most stressful day. But what if the work you dreaded could become work you love? Career coaching offers women a path to transform skills into aligned income streams that honor values and create real freedom. Finding your coaching why isn't about starting over. It's about taking everything you've learned and building something that finally fits who you are today.

Her Income Edit
7 min read


The Hidden Barrier to Building a Coaching Business (and How to Shift It)
Have you ever wondered why some women move confidently into coaching while others stay stuck on the sidelines? The difference often comes down to mindset. The Mindset Edit is about rewriting the limiting beliefs that convince you you’re not ready, not qualified, or not capable. This post shows what those beliefs look like, why they hold you back, and how shifting them opens the door to aligned, profitable coaching opportunities.

Her Income Edit
4 min read
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